bayview glen
independent school
Client type: Education
Joining the team as they had just completed a rebrand, I guided the creative direction for all school collateral.
Early on in the process I identified that the new brand standards leaned very corporate and lacked the welcoming personality we needed to successfully communicate with the school’s students and parents. I played a key role in advising the senior staff and leadership team on what it would take to ensure all branded channels met the needs of the school and audience.
Some of the collateral I redesigned: customized student agendas and calendars, environmental graphics, pop-up banners, curriculum books, monthly magazine newsletter, annual reports, donor proposals, promotional items, social media graphics, e-blast graphics, and school bus wrap



















Results
Developed the concept and designs for the 2-day Alumni Reunion event which resulted in the highest attendance to date!