rick ostroff realty
rick was making a change in career paths and looking for help to brand his new business; he was headed for realty.
we started brainstorming together on the project even before he had completed his final certification tests. rick wanted to be equipped with some initial marketing tools so he could network and meet with potential clients as soon as he passed his test, and signed on the dotted line with a brokerage.
i initially presented him with a few concepts, and we ultimately landed on the above icon as that was what spoke to him. the line drawing used his 2 initials and references a home to speak to what he is selling. building off of the chosen icon i created a full logo suite with the icon, his logo, and his logo locked up with the brokerage he signed with- royal lepage. with his brokerage decided on, part of the brief we created together was that i use the royal lepage red and black colours in our palette, and i then introduced the blue to give his brand an overall happier tone.
i then started to build out the brand by introducing patterns and illustrations built out of the simple shapes that are found in the icon- a circle, square and triangle. this is something that i continue to work on and have plans to build a comprehensive brand package with.
if you’re in the toronto area and looking to buy or sell, #pickrick.
visit him online to learn more.